This Google Doodle is following the story of a fox and is all about tips about how to save the planet. The first bit of motion graphics we see is in the very first sequence. The play button is pulsating, enticing us to push it and watch the video. This is effective because it gets us interested. The next part is very clever, instead of the Google Doodle just being a rolling video, they have chosen to edit it as if someone is swiping along on their phone. This gives it a modern edge and appeals to all audiences because in this day, who doesn’t have a phone? The doodle is clear with its message and using this technique is different to the typical “save the Earth” videos.