The example of motion graphics I will be using is the BBC opening sequence. The motion graphics are shown straight away with the world moving around on screen, this is effective because its showing that the BBC report from all around the world. The text on the screen moving is also motion graphics because it moves along the screen, this also shows the different places that they report in. The BBC red colours are used which keeps brand recognition. The motion graphics also fit with the music in the ad which makes it aesthetically pleasing.